How is pricing calculated? One of the first questions most buyers ask is, “How much will my shirts cost?” Pricing for custom apparel is typically transparent and based on the details of each order. Because every project is unique, costs vary depending on garment choice, print method, design complexity, and order size.
The goal is simple: to provide the best value possible while delivering quality prints and apparel.
The Main Factors That Affect Pricing
Here’s a breakdown of the most common elements that impact cost per shirt:
- Garment Style & Brand — Premium, specialty, or USA-made brands cost more than standard options. There are shirts, hoodies, hats, and more to fit nearly any budget.
- Print Method — Screen printing, DTG (direct-to-garment), embroidery, and specialty finishes all have different price points. Screen printing is generally most cost-effective for bulk runs, while DTG is better for smaller batches or full-color designs.
- Number of Colors in the Design — Screen printing requires a separate setup for each color, so more colors increase cost. With DTG or digital methods, the number of colors doesn’t affect price.
- Print Placement & Locations — A design on the front only is less expensive than printing on the front, back, and sleeves. Each additional print location adds to the overall cost.
- Quantity Ordered — The bigger the order, the lower the cost per item. Bulk discounts can make a significant difference in the final total.
- Special Requests — Extras like rush turnaround, custom tags, or specialty inks (metallic, glow-in-the-dark, puff ink, etc.) can increase pricing.
Why Pricing Varies Between Orders
Two clients might order the same number of shirts but end up with different totals depending on the garment chosen, artwork details, or delivery needs. For example, 50 shirts printed in one color on basic cotton tees will cost much less than 50 shirts printed in five colors on premium tri-blend shirts with sleeve prints.
That’s why most providers give personalized quotes for every project. The quoting process is usually quick, free, and ensures you know exactly what you’ll pay before production begins.
How to Get the Best Value
A few tips to maximize value on a custom apparel order:
- Order in Bulk: The more you order, the lower the per-unit cost.
- Simplify Your Design: Fewer print colors = lower setup and production costs. Many providers also offer design support to streamline artwork.
- Choose the Right Garment: Balance price and quality by comparing fabric types and brand tiers.
- Plan Ahead: Rush jobs often require extra labor or expedited shipping. Ordering early usually saves money.
Transparent Pricing Practices
Clear, upfront pricing is standard with reputable providers. Setup, artwork, and additional charges should be explained before production begins so there are no surprises on your invoice. Transparency builds trust and helps ensure your project stays on budget.
Call Shirt.Co Today to Get the Best Value in Printing
Your price is based on garment choice, design complexity, print method, and order size. By understanding these factors, you can make smarter decisions that keep costs down while still getting high-quality custom apparel. At Shirt.co, we work with you to balance budget and quality so you get exactly what you need—at the right price.
Give us a call now at 636-926-2777 or request a quote online to get started.
